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SAURABH SHARMA
UX Research + Strategy
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Saurabh Sharma
Feb 23, 20205 min read
Don't ask users how satisfied they are
User feedback shouldn’t be “product focused.” This is a business centric view. Feedback should be “customer focused.” Here is how to do it.
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Saurabh Sharma
Apr 16, 20197 min read
The Brand and UX Gap
What it means for conversion, and what you can do about it Branding Beyond Storytelling illustrated that changing user behavior required...
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Blog: Blog2
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