Saurabh SharmaFeb 23, 20205 minDon't ask users how satisfied they areUser feedback shouldn’t be “product focused.” This is a business centric view. Feedback should be “customer focused.” Here is how to do it.
Saurabh SharmaApr 16, 20197 minThe Brand and UX Gap What it means for conversion, and what you can do about it Branding Beyond Storytelling illustrated that changing user behavior required...