Saurabh SharmaApr 16, 20197 minThe Brand and UX Gap What it means for conversion, and what you can do about it Branding Beyond Storytelling illustrated that changing user behavior required...
Saurabh SharmaDec 22, 20186 minHCI + Smartphone + Adobe Illustrator = Insights into urban planningNotes from the front-lines of Human-Computer Interaction and Design at the scale of Urban Planning! As a part of the “Design and Prototyp...
Saurabh SharmaOct 3, 20184 minUser experience is the new brandBrands tell stories. Stories will always be important, and people will continue to love them. Like one of my friends recently pointed out...
Saurabh SharmaSep 27, 20186 minHow connectivity is evolving products into outcomesThere are two companies. Let’s call them Company A and Company B. Company A makes many of kinds of toothbrushes, from the cheapest all th...
Saurabh SharmaMay 43 minHow LinkedIn can become more user centricCOVID-19 pandemic has created a global health and economic crisis. Unemployment numbers look grim. Over 40 million people have filed for ...
Saurabh SharmaFeb 235 minDon't ask users how satisfied they areUser feedback shouldn’t be “product focused.” This is a business centric view. Feedback should be “customer focused.” Here is how to do it.
Saurabh SharmaMar 23, 20194 min100 things every designer should know (Or may be just one thing, if you can't remember the rest.)Susan Weinschenk 100 Things Every Designer Needs to Know About People is a valuable read. It summarizes knowledge from diverse domains su...
Saurabh SharmaOct 13, 20184 minWhen design principles meet the marketing funnelLearning design starts with understanding many principles. There are quite a few principles out there and they are growing. On top of thi...