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SAURABH SHARMA
UX Research + Strategy
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Saurabh Sharma
Apr 16, 20197 min read
The Brand and UX Gap
What it means for conversion, and what you can do about it Branding Beyond Storytelling illustrated that changing user behavior required...
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Saurabh Sharma
Dec 22, 20186 min read
HCI + Smartphone + Adobe Illustrator = Insights into urban planning
Notes from the front-lines of Human-Computer Interaction and Design at the scale of Urban Planning! As a part of the “Design and...
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Saurabh Sharma
Oct 2, 20184 min read
User experience is the new brand
Brands tell stories. Stories will always be important, and people will continue to love them. Like one of my friends recently pointed out...
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Saurabh Sharma
Sep 26, 20186 min read
How products are evolving into outcomes
There are two companies. Let’s call them Company A and Company B. Company A makes many of kinds of toothbrushes, from the cheapest all...
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Saurabh Sharma
Feb 21, 20243 min read
An AI assistant will also help you in negotiating better prices
TL;DR A generative AI assistant shows terrific capabilities in search. But there is more. Picture this: An AI tool helps you in...
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Saurabh Sharma
Jul 13, 20232 min read
How memes could become the newest addition to toy collections
TL;DR Midjourney is enabling ideas (and products!) that have a large and untapped market. Businesses and creators that ride this...
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Saurabh Sharma
May 4, 20203 min read
How LinkedIn can become more user-centered
COVID-19 pandemic has created a global health and economic crisis. Unemployment numbers look grim. Over 40 million people have filed for...
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Saurabh Sharma
Feb 23, 20205 min read
Don't ask users how satisfied they are
User feedback shouldn’t be “product focused.” This is a business centric view. Feedback should be “customer focused.” Here is how to do it.
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Saurabh Sharma
Mar 22, 20194 min read
100 things every designer should know (Or may be just one thing, if you can't remember the rest.)
Susan Weinschenk 100 Things Every Designer Needs to Know About People is a valuable read. It summarizes knowledge from diverse domains...
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Saurabh Sharma
Oct 13, 20184 min read
When design principles meet the marketing funnel
Learning design starts with understanding many principles. There are quite a few principles out there and they are growing. On top of...
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