Saurabh Sharma
The Brand and UX Gap
What it means for conversion, and what you can do about it Branding Beyond Storytelling illustrated that changing user behavior required...
SAURABH SHARMA
UX Research + Strategy
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Saurabh Sharma
- Dec 22, 2018
- 6 min
HCI + Smartphone + Adobe Illustrator = Insights into urban planning
Notes from the front-lines of Human-Computer Interaction and Design at the scale of Urban Planning! As a part of the “Design and...
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Saurabh Sharma
- Oct 2, 2018
- 4 min
User experience is the new brand
Brands tell stories. Stories will always be important, and people will continue to love them. Like one of my friends recently pointed out...
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Saurabh Sharma
- Sep 26, 2018
- 6 min
How products are evolving into outcomes
There are two companies. Let’s call them Company A and Company B. Company A makes many of kinds of toothbrushes, from the cheapest all...
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Saurabh Sharma
- May 4, 2020
- 3 min
How LinkedIn can become more user-centered
COVID-19 pandemic has created a global health and economic crisis. Unemployment numbers look grim. Over 40 million people have filed for...
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Saurabh Sharma
- Feb 23, 2020
- 5 min
Don't ask users how satisfied they are
User feedback shouldn’t be “product focused.” This is a business centric view. Feedback should be “customer focused.” Here is how to do it.
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Saurabh Sharma
- Mar 22, 2019
- 4 min
100 things every designer should know (Or may be just one thing, if you can't remember the rest.)
Susan Weinschenk 100 Things Every Designer Needs to Know About People is a valuable read. It summarizes knowledge from diverse domains...
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Saurabh Sharma
- Oct 13, 2018
- 4 min
When design principles meet the marketing funnel
Learning design starts with understanding many principles. There are quite a few principles out there and they are growing. On top of...
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