Saurabh SharmaApr 16, 20197 minThe Brand and UX Gap What it means for conversion, and what you can do about it Branding Beyond Storytelling illustrated that changing user behavior required...
Saurabh SharmaDec 22, 20186 minHCI + Smartphone + Adobe Illustrator = Insights into urban planningNotes from the front-lines of Human-Computer Interaction and Design at the scale of Urban Planning! As a part of the “Design and...
Saurabh SharmaOct 2, 20184 minUser experience is the new brandBrands tell stories. Stories will always be important, and people will continue to love them. Like one of my friends recently pointed out...
Saurabh SharmaSep 26, 20186 minHow products are evolving into outcomesThere are two companies. Let’s call them Company A and Company B. Company A makes many of kinds of toothbrushes, from the cheapest all...