SAURABH SHARMA

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    The Brand and UX Gap
    Saurabh Sharma
    • Apr 16, 2019
    • 7 min

    The Brand and UX Gap

    What it means for conversion, and what you can do about it Branding Beyond Storytelling illustrated that changing user behavior required...
    32 views0 comments
    HCI + Smartphone + Adobe Illustrator = Insights into urban planning
    Saurabh Sharma
    • Dec 22, 2018
    • 6 min

    HCI + Smartphone + Adobe Illustrator = Insights into urban planning

    Notes from the front-lines of Human-Computer Interaction and Design at the scale of Urban Planning! As a part of the “Design and...
    35 views0 comments
    User experience is the new brand
    Saurabh Sharma
    • Oct 3, 2018
    • 4 min

    User experience is the new brand

    Brands tell stories. Stories will always be important, and people will continue to love them. Like one of my friends recently pointed out...
    11 views0 comments
    How products are evolving into outcomes
    Saurabh Sharma
    • Sep 27, 2018
    • 6 min

    How products are evolving into outcomes

    There are two companies. Let’s call them Company A and Company B. Company A makes many of kinds of toothbrushes, from the cheapest all...
    26 views0 comments
    How LinkedIn can become more user-centered
    Saurabh Sharma
    • May 4, 2020
    • 3 min

    How LinkedIn can become more user-centered

    COVID-19 pandemic has created a global health and economic crisis. Unemployment numbers look grim. Over 40 million people have filed for...
    152 views0 comments
    The Smart Research Infographic
    Saurabh Sharma
    • Apr 26, 2020
    • 0 min

    The Smart Research Infographic

    28 views0 comments
    Don't ask users how satisfied they are
    Saurabh Sharma
    • Feb 23, 2020
    • 5 min

    Don't ask users how satisfied they are

    User feedback shouldn’t be “product focused.” This is a business centric view. Feedback should be “customer focused.” Here is how to do it.
    94 views0 comments
    100 things every designer should know 
(Or may be just one thing, if you can't remember the rest.)
    Saurabh Sharma
    • Mar 23, 2019
    • 4 min

    100 things every designer should know (Or may be just one thing, if you can't remember the rest.)

    Susan Weinschenk 100 Things Every Designer Needs to Know About People is a valuable read. It summarizes knowledge from diverse domains...
    4 views0 comments
    When design principles meet the marketing funnel
    Saurabh Sharma
    • Oct 13, 2018
    • 4 min

    When design principles meet the marketing funnel

    Learning design starts with understanding many principles. There are quite a few principles out there and they are growing. On top of...
    3 views0 comments
     

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