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    Don't ask users how satisfied they are
    Saurabh Sharma
    • Feb 23, 2020
    • 5 min

    Don't ask users how satisfied they are

    User feedback shouldn’t be “product focused.” This is a business centric view. Feedback should be “customer focused.” Here is how to do it.
    94 views0 comments
    The Brand and UX Gap
    Saurabh Sharma
    • Apr 16, 2019
    • 7 min

    The Brand and UX Gap

    What it means for conversion, and what you can do about it Branding Beyond Storytelling illustrated that changing user behavior required...
    32 views0 comments
    HCI + Smartphone + Adobe Illustrator = Insights into urban planning
    Saurabh Sharma
    • Dec 22, 2018
    • 6 min

    HCI + Smartphone + Adobe Illustrator = Insights into urban planning

    Notes from the front-lines of Human-Computer Interaction and Design at the scale of Urban Planning! As a part of the “Design and...
    35 views0 comments
     

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