Saurabh SharmaFeb 235 minDon't ask users how satisfied they areUser feedback shouldn’t be “product focused.” This is a business centric view. Feedback should be “customer focused.” Here is how to do it.
Saurabh SharmaApr 16, 20197 minThe Brand and UX Gap What it means for conversion, and what you can do about it Branding Beyond Storytelling illustrated that changing user behavior required...
Saurabh SharmaDec 22, 20186 minHCI + Smartphone + Adobe Illustrator = Insights into urban planningNotes from the front-lines of Human-Computer Interaction and Design at the scale of Urban Planning! As a part of the “Design and Prototyp...