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SAURABH SHARMA
UX Research + Strategy
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Don't ask users how satisfied they are
User feedback shouldn’t be “product focused.” This is a business centric view. Feedback should be “customer focused.” Here is how to do it.

Saurabh Sharma
Feb 23, 20205 min read
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The Brand and UX Gap
What it means for conversion, and what you can do about it Branding Beyond Storytelling illustrated that changing user behavior required...

Saurabh Sharma
Apr 16, 20197 min read
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HCI + Smartphone + Adobe Illustrator = Insights into urban planning
Notes from the front-lines of Human-Computer Interaction and Design at the scale of Urban Planning! As a part of the “Design and...

Saurabh Sharma
Dec 22, 20186 min read
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